2019

After stumbling upon a kid making bootleg Bape’s in modern color ways on Instagram, I shared this idea with Jon of INEVERHEARDOFYOU.

He sent me a paper cutout of a middle finger swoosh, which I then photoshopped onto a pair of Chicago 1’s. He posted that on Instagram, subsequently going semi-viral, so we dove into having the shoes produced overseas. I helped with production, marketing, e-commerce set up, and studio photography leading up to the release.