2018

Sam reached out to me with the challenge of making a show-stopping freebie to go alongside a Half Evil release.

I came up with the idea to push a “Half Evil Cult” release complimented by a free packet of Kool-Aid. Obvious inspiration from the People’s Temple cult and their incident with Flavor-Aid in 1978. I flipped the same packets they had used for the design and then handled the logistics of having them made in Chicago for Half Evil.