2019

After crossing paths multiple times in NYC, Hidden and I came up with the idea to run a small collaboration between our brands for fun.

We discussed our interests in order to find a design theme and landed on the outdoors. I designed a simple tag featuring the “H Logo” as a sun behind mountains to be attached to a belt with a “hidden pocket” and a bucket hat. Then we went through my archive of scans and flipped an old alarm ad we found to showcase the collection.

The H Logo setting behind mountains ended up becoming a running theme for Hidden’s sock packaging as well as future t-shirt and tote bag designs.